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Heart & Hand with Dr. David Yeager, Author of 10 To 25: The Science of Motivating Young People

Join LA County Librarian and CEO, Skye Patrick, for an inspiring, encouraging conversation with Dr. David Yeager, the author of 10 TO 25: The Science of Motivating Young People.

Dr. Yeager will be discussing his research into the most effective ways to communicate with and motivate the young people in your lives, be they family, friends, or coworkers.

Starting around age 10, the brain begins to crave socially rewarding experiences such as pride, admiration, and respect, and to become highly averse to social pain, such as humiliation or shame – and this carries on into their mid-twenties! Dr. Yeager’s research can teach us how to effectively tap into that craving by adopting a leadership style that’s attuned to young people’s need for status and respect – what he calls the “mentor mindset.” Young people in this age group are poised to learn, grow, and accomplish incredible things—if only we can tap into the basic neurobiological systems that drive their motivation and behavior.

Ready to make a change in a young person's life? Attendees will have the chance to win a copy of David's book!

David Yeager, PhD, is a professor of psychology at the University of Texas at Austin and the cofounder of the Texas Behavioral Science and Policy Institute. Prior to his career as a scientist, he was a middle school teacher and a basketball coach.

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